About MaP
Museums as Progress (MaP) is a community research and development firm. We help cultural organizations define their strategic purpose, prioritize community goals, and identify opportunities to support those goals through progress-space research.
Schedule a ConversationOur Partners
Kyle Bowen
Principal
Kyle is the founder of Museums as Progress. He helps cultural organizations redefine their strategic purpose and support community goals through innovative progress-space research. With expertise in user experience and research methodologies, Kyle cultivates a vibrant community of practice for museum professionals. His approach shifts museums from product-centric to people-centric strategies, increasing their relevance and impact. Through MaP, Kyle fosters a collaborative network that drives positive change in the cultural sector.
Kelly Cannon
Community Research Partner
Kelly is a community builder and content developer helping museums deepen audience relationships through compelling storytelling. At The Museum of Modern Art, she co-led Coursera courses that engaged over a million international learners in art education through peer learning communities. Her experience spans educational technology, where she coached museums and universities on community building and developed peer learning networks for executives, artists, and researchers.
Dr. John Falk
Value Realization Partner
John reframes how museums demonstrate their value through his research on free-choice learning. John is the Founder and CEO of the Institute for Learning Innovation and Emeritus Sea Grant Professor at Oregon State University. His work reveals how cultural institutions support public wellbeing by fostering curiosity, personal growth, and enhanced physical and mental health. John’s research helps museums understand and validate their impact on communities.
Rosie Siemer
Strategic Research Partner
Rosie is the founder of FIVESEED, a research and strategy partner for arts, culture, and conservation organizations. Rosie has guided dozens of museums in developing data-informed strategies to deepen audience engagement and build financial sustainability. Rosie authored Museum Membership Innovation and co-authored Membership Marketing in the Digital Age. She frequently facilitates workshops on audience development and speaks on choice architecture and the future of membership.